The Comms Guide

How to get feedback from stakeholders online

Julie — Tue, 14 Jul 2020 20:05:56 +0000

Covid-19 has encouraged even my Mum to get online – with a little encouragement. But how can we get stakeholder feedback for our communications ideas and campaigns in an increasingly online world? Here are some of my favourite tools. Online events: instant poll and Q&A feedback Works really well for: Online events such as [...]

The post How to get feedback from stakeholders online appeared first on The Comms Guide.

The Comms Guide – the new name for RedYellow Marketing

Julie — Tue, 16 Jun 2020 09:40:00 +0000

Welcome to The Comms Guide. The new name for RedYellow Marketing. It’s five years (eek!) since I founded RedYellow Marketing, with a mission to help dissolve clients’ business headaches through effective marketing and communications. Times have changed since then. Customers are looking to me less for marketing support and more for help in communicating [...]

The post The Comms Guide – the new name for RedYellow Marketing appeared first on The Comms Guide.

How communicators can support furloughed employees’ return to work

Julie — Wed, 27 May 2020 12:26:23 +0000

That Heraclitus guy had it right when he said, “The only thing that is constant is change.” For previously furloughed employees now coming back to the workplace, that’s doubly so. This post features good practices for internal communicators to support Leadership teams, HR, Health & Safety, Customer Services and other colleagues; helping furloughed employees [...]

The post How communicators can support furloughed employees’ return to work appeared first on The Comms Guide.

A five-point plan for communicating change to your customers

Julie — Wed, 06 May 2020 15:27:52 +0000

Who else has been on the receiving end of shoddy customer communications – or no communications – about a change? How did it make you feel? Cheated? Angry? Immediately seeking out another supplier? Or wishing they’d just asked you what those communications looked, felt and sounded like? One thing’s for certain: if your customers [...]

The post A five-point plan for communicating change to your customers appeared first on The Comms Guide.

Don’t forget these seven stakeholders in your merger and acquisition communications plans

Julie — Fri, 01 May 2020 17:21:02 +0000

CEOs, M&A Leads, Project Managers and Communicators: this post is for you. Mergers and acquisitions can create a buzz of excitement, but they can also create a lot of uncertainty for stakeholders. Keeping communications as an active part of your planning will help smooth the way. As well as customers, employees (and shareholders if [...]

The post Don’t forget these seven stakeholders in your merger and acquisition communications plans appeared first on The Comms Guide.

Communicating with furloughed employees: why, who, how, where and what

Julie — Fri, 01 May 2020 16:49:19 +0000

Practical tips, ideas and useful resources for keeping in touch and communicating with your furloughed employees. There’s something for leaders, managers, communicators and HR pros too, covering the why, who, how, where and what (not) to do. Contents Why communicate with furloughed employees? Who should communicate? How can I communicate? Where can I communicate? [...]

The post Communicating with furloughed employees: why, who, how, where and what appeared first on The Comms Guide.